AmericanHort, the horticulture industry’s new trade association, formally began with the consolidation on December 31, 2013 of the Nursery & Landscape Association and OFA – The Association of Horticulture Professionals. The more than two-year effort to bring the groups together was initiated by the volunteer leadership of the legacy organizations in order to better meet the needs of the industry and the respective memberships.
The mission of AmericanHort is to unite, promote, and advance the industry through advocacy, collaboration, connectivity, education, market development and research. The vision developed by the new board of directors is to be a leading and unifying organization for the horticulture industry in order to cultivate successful businesses, and for the industry to enhance lives through the benefits of plants.
The new organization will represent the whole of the plant industry, including breeders, greenhouse and nursery growers, garden center retailers, distributors, interior and exterior landscapers, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry supply chain. AmericanHort will have its primary office in Columbus, Ohio, and an office in Washington, DC to facilitate government relations and research activities, including the management of the Horticultural Research Institute. AmericanHort will also continue to manage America in Bloom, the industry’s community beautification initiative.
AmericanHort’s Regulatory & Legislative Affairs Director, Joe Bischoff will represent the organization as a new member on the IR-4 Commodity Liaison Committee. He stated, “For over 35 years, IR-4 has been a trusted partner serving the American horticulture industry by bringing needed treatments to nursery and floriculture growers who would otherwise not have access to them. With the formation of AmericanHort we look forward to broadening our collaboration with IR-4 and, together, finding new and more efficient ways to address our industry’s plant pest and disease concerns.”
IR-4 welcomes Joe and wishes AmericanHort all the best in its new venture.
The mission of AmericanHort is to unite, promote, and advance the industry through advocacy, collaboration, connectivity, education, market development and research. The vision developed by the new board of directors is to be a leading and unifying organization for the horticulture industry in order to cultivate successful businesses, and for the industry to enhance lives through the benefits of plants.
The new organization will represent the whole of the plant industry, including breeders, greenhouse and nursery growers, garden center retailers, distributors, interior and exterior landscapers, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry supply chain. AmericanHort will have its primary office in Columbus, Ohio, and an office in Washington, DC to facilitate government relations and research activities, including the management of the Horticultural Research Institute. AmericanHort will also continue to manage America in Bloom, the industry’s community beautification initiative.
AmericanHort’s Regulatory & Legislative Affairs Director, Joe Bischoff will represent the organization as a new member on the IR-4 Commodity Liaison Committee. He stated, “For over 35 years, IR-4 has been a trusted partner serving the American horticulture industry by bringing needed treatments to nursery and floriculture growers who would otherwise not have access to them. With the formation of AmericanHort we look forward to broadening our collaboration with IR-4 and, together, finding new and more efficient ways to address our industry’s plant pest and disease concerns.”
IR-4 welcomes Joe and wishes AmericanHort all the best in its new venture.
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